alphapowered

This document outlines the AlphaPowered Identity Standards, a comprehensive guide for the correct and consistent use of the AlphaPowered brand identity by Compaq and its licensed partners.

Key elements and guidelines include:

• Purpose: To increase awareness of Alpha microprocessors and communicate the superior character (power, speed, agility) of Alpha technology, symbolized by the "Alpha Cat" (a stylized cheetah).
• Signature Components: The AlphaPowered signature consists of the Alpha Cat symbol and the "AlphaPowered" logotype, which must always be displayed together and never altered in size, position, or elements.
• Variations: Three approved signature variations are provided: Preferred, Small Use, and Small Use Extreme Horizontal, each with specified minimum acceptable sizes.
• Color Palette: Standard colors are Alpha Red (Pantone 186) and Alpha Gray (Pantone 424), with detailed specifications for spot color, 4-color process (CMYK), WEB (RGB), and black, for both positive and reverse applications. A secondary palette for background colors is also included.
• Usage Rules: Strict guidelines prohibit distortion, color changes, outlining, re-typing, angling, or incorporating the signature with other artwork. A "clear zone" must be maintained around the signature, and backgrounds must provide sufficient contrast.
• Co-branding: Instructions for using the AlphaPowered signature with the Compaq brand or partner logos, including placement, baseline alignment, and size ratios.
• Supergraphic: A large, stylized Alpha Cat design derived from the brand symbol for use on covers and as backgrounds, with specific rules for its creation and placement.
• Applications: Detailed examples and standards for applying the AlphaPowered identity on product identification, packaging, print literature, trade advertising, web pages, and promotional items.
• Enforcement: Compaq owns the AlphaPowered trademark, requires third-party licensing for its use, and reserves the right to review materials and terminate usage for non-compliance.
• Resources: The document provides electronic artwork references, color chips, and contact information for guidance.